Alissa Randall rebrands headshot studio with expanded portrait services

By AI, Created 7:10 PM UTC, May 19, 2026, /AGP/ – New York City and Northern New Jersey photographer Alissa Randall has relaunched her business as Alissa Randall Photography, expanding beyond headshots into branding, empowerment and family portrait work. The shift formalizes a broader studio practice aimed at clients navigating career changes, personal reinvention and milestone moments.

Why it matters: - The rebrand turns a headshot-focused studio into a wider portrait business serving personal branding, family, and empowerment clients. - The move positions Alissa Randall Photography for people who want images tied to career transitions, self-image, and relationship milestones. - The expanded offer broadens the business beyond a single service category and makes the studio more relevant to multiple client needs.

What happened: - Alissa Randall launched her new brand at alissarandall.com, replacing her former All About Headshots identity. - Randall is a New York City and Northern New Jersey portrait photographer and former Chief Marketing Officer. - The rebrand reflects a shift from professional headshots to a fuller portrait practice. - The new brand includes professional headshots, personal and business branding, women’s empowerment portraiture, intimate sessions with family and loved ones, and portraits of dogs and their owners.

The details: - Randall’s signature experience is called “Authentically You.” - She describes the sessions as combining refined art direction with an intuitive, embodied approach. - The studio’s aim is to help clients reconnect with themselves and see their strength, beauty, and presence reflected in the final images. - Randall’s approach is rooted in her background in black-and-white street photography. - Her marketing leadership experience also informs the way she directs sessions and shapes the work. - A client described the results as revealing “the beauty I knew I had on the inside reflected on the outside.” - Randall says the new brand serves people in professional transitions, women investing in self-image, and families preserving important relationships.

Between the lines: - The rebrand signals a positioning shift from transactional portrait work to identity-driven photography. - Randall is leaning into a narrative of personal transformation, which can be more durable than a single-service headshot market. - The combination of photography and marketing experience gives the brand a clear commercial and emotional angle.

What’s next: - Randall is directing prospective clients to schedule private consultations through alissarandall.com. - The studio’s new brand identity appears set up to grow through personal branding and relationship-centered portrait sessions. - Randall’s LinkedIn profile is available for more background on her professional history.

The bottom line: - Alissa Randall Photography is no longer just a headshot studio. It is now a broader portrait brand built around self-image, milestone moments and personal connection.